About Thrux Lawrence
Make It Strong Enough - Then Double It
This phrase, make it strong enough, then double it, is attributed to the legendary John Browning. It was his mantra in how he designed his firearms so that they would be reliable and robust. This same phrase could be the mantra of Thrux Lawrence, based out of Coeur D'Alene, Idaho. Founded by Tanden Lauder with the simple goal of making goods that last, Thrux Lawrence has become manufacturer of goods meant to outlast their purchaser.
Tandon long had a fascination with antiques and items that were highly functional and made very well. He collected such items as a teenager and was became disappointed by modern day standards of product design and manufacturing. He set out to create a brand that would be synonymous with the highest of standards and with products that were built by artisans, in America, and that would last a lifetime.
Thrux Lawrence's approach to design is summed up on their site, "We start with the fundamental concept: “This design needs to be better, last longer, and function more smoothly.” We continually examine our collection to identify keys to longevity, and style. Once we combine the details, refine the function, and add “heft” to materials, we prototype the item, field test it, then collaborate with artisans for the build." The Japanese call this commitment to continues improvement, kaizen, and that idea is imbedded in the psyche of Tanden and all of Thrux Lawrences employees.